Cynthia Reaves

 Phone: 970-305-1399

Email: cynthia@argentostudios.com 

Website: argentostudios.com

Summary

Creative and culturally attuned Senior Copywriter with 10+ years of experience in impactful storytelling, digital marketing, and content strategy. Proven ability to develop innovative ideas that capture attention and drive cultural conversation. Skilled in leading editorial teams and managing comprehensive marketing campaigns. Diplomatic and versatile, able to speak to a wide range of topics and audiences.

Skills

• Content Strategy & Creation
• Digital Marketing & Advertising
• Copywriting (Short & Long Form)
• Editing & Proofreading
• Social Media Management
• Public Relations & Outreach
• Team Leadership & Training
• Website Design & Development
• SEO & SEM
• Email Marketing
• Community Building & Event Planning

Experience

Managing Editor | Argento Studios – Fort Collins, Colorado | 2013 – Present

• Founded and expanded a creative agency offering content, digital marketing, and journalistic consulting services to global clients.
• Established and managed Silver Lining, a community-based digital and print publication focused on hope, change, and adventure.
• Led a cross-functional team of freelancers to curate compelling content and stories.
• Directed editorial, content production, and distribution strategies, ensuring alignment with editorial vision and brand standards.
• Executed comprehensive marketing plans, including digital and traditional marketing, social media management, and strategic partnerships.

Freelance Email Editor | Snowsports Industries of America | 2022 – 2024

• Designed and edited impactful emails, crafting resonant messages through creative content development and strategic acumen.
• Edited speeches and contributed to overarching marketing plans.
• Developed and executed strategies to elevate email open rates and engagement.

Freelance Web Designer | Tread Agency | 2022 – 2023

• Designed and developed user-friendly websites in close collaboration with clients to deliver innovative solutions.
• Enhanced brand visibility and user experience for the Traction Series through visually appealing web pages.

Freelance Digital Growth Consultant | Outsiders Network | 2021 – 2022

• Expanded social media and web presence, fostering network growth through strategic content marketing and effective digital advertising.
• Built a thriving online community using organic strategies and targeted paid ads, enhancing brand visibility and reach.

Managing Editor | North Forty News and The Scene Magazine | 2017 – 2021

• Managed two legacy publications, overseeing content calendars and ensuring timely print schedules.
• Increased readership and engagement by transforming a monthly rural newspaper into a weekly publication.
• Led teams, wrote articles, edited content, and coordinated digital marketing and social media efforts.

Chief Relationship Officer | Studio Hyperset | 2013 – 2016

• Led the sales and marketing department, overseeing creative direction and day-to-day operations.
• Developed and executed marketing, content, social media, and blog strategies.
• Standardized workflows and created SOPs for a geographically diverse team, meeting production goals.

Marketing Director | MouCo Cheese Company | 2010 – 2014

• Developed and implemented cross-channel marketing and advertising plans, increasing visibility and brand placement.
• Managed street teams, product demonstrations, and tasting guides, organizing social and event-based promotions.
• Contributed to MouCo’s recognition as “Top Business Under a Million in Revenue.”

Education

• Master of Arts in New Media Journalism | Full Sail University
• Bachelor of Arts in Journalism Technical Writing and Communications | Colorado State University

Additional Information

• Proficient in Microsoft Office Suite and Google Docs.
• Strong organizational and communication skills.
• Passionate about storytelling and creative problem-solving.